We see it everywhere: in magazines, on billboards, and all over the internet. Photoshop has officially taken over, making it more difficult to establish what is real from what is altered. Rather than swear off your favorite magazines, cancel your cable and never leave the house again, let's take a moment to learn a little about the tool.
Photoshop is a product of Adobe and it designed to edit, alter, or create images. A lot of the memes we see come from this software. The print industry uses Photoshop quite often to make images fit into the aesthetic of the publication or fit a vision the Creative Director or Editor-in-Cheif has in mind. Colors can be enhanced or diminished, luster can be added or subtracted, and blemishes of any kind can be gone in a few clicks.
Obviously, the tremendous power of Photoshop is evident. The Spot Healing and Healing tool are the power players, helping clear up blemishes and tightening up and defining lines. The Blur tool can be used to smooth out surfaces. I like to use this tool with a low opacity as to smooth over the Healing brush's job. The Healing brush and Blur tool are my go-to's when it comes to clearing up skin. Under the Image drop-down menu, there are a variety of options to brightening, saturating, and pumping up the color in your photo. An important thing to remember when editing images, especially faces, is to not OVER edit. The fascination and 'awe' over editing the less desirable sections can take over, making the editor more likely to alter sections that are not in need of editing.
Photoshop is meant to be with desecration. Are there some advertisers and print publications that rely on Photoshop too often? Sure, but there are a lot of amazing things created using the software to inspire our imaginations.
- c J w -